Jeezy Launching “Project Gold Bottles” Luxury Champagne

Jesse’s new beverage inspired his “Gold Bottles” single.

Jeezy is set to have his own luxury champagne brand, according to hiphopwired.

Dubbed “Project Gold Bottles,” the beverage line inspired Jeezy’s “Gold Bottles” single, which was released this week and precedes the release of his forthcoming Church In These Streets album.

The Atlanta rapper is releasing the beverage with Tequila Avion. He is also the brand’s multicultural advisor.

“I have long loved high-end tequila and champagne and this love has inspired me to create a rich, full-bodied champagne that represents my passion,” Jeezzy says in a press release, per hiphopwired. "I am fortunate to have a partner like Ken [Austin, founder] whose entrepreneurial track record includes my favorite ultra-premium tequila. Ken has a deep understanding of the drinks space and several luxury categories that I know will be invaluable to growing this business.  I look forward to bringing a luxury champagne to my fellow artists and fans in the near future.”